Lucy Friend (hence Friendly!) started The Friendly Safari Company in 2024.
Having worked in reservations and arranged countless safaris in the
captivating bushcamps of South Luangwa, Lucy has gained invaluable
insights into the hidden gems of Zambia and Malawi.
Her extensive travels in these countries have allowed her to uncover the most breathtaking locations and forge strong relationships with local communities. This knowledge and first-hand experience are the driving forces behind The Friendly Safari Company’s ability to deliver unparalleled adventures.
Following this success, FSC has begun developing experiences across east and southern Africa.
Lucy is also deeply committed to conservation and community engagement. She collaborates with local organisations and initiatives to promote sustainable tourism practices and support the preservation of natural habitats and wildlife.
By incorporating community visits and cultural exchanges into her itineraries, she fosters meaningful connections between her guests and the local communities, ensuring that her trips have a positive impact on both travellers and the places they visit.
So, whether you seek the thrill of encountering majestic wildlife up close or the serenity of basking in the sun on lake Malawi – or both – let The Friendly Safari Company be your guide. Trust in our expertise and credentials, and embark on a journey that will leave you with cherished memories to last a lifetime.
The Friendly Safari Company 